Non-profit use of Social Media and its Impact: Increasing Presence & Transparency

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This is the second post of a four part series devoted to social media’s use within nonprofit organizations, Increasing Presence and Transparency.  The first of the series was Engagement & Empowerment.

Increasing Presence & Empowerment

Social software tools allow nonprofit organizations the ability to communicate with the world and their supporters much faster and easier than in the past.  Images and updates are much easier to share and post, lending quicker gratification to those supporters involved and greater encouragement for more passive supporters.  These tools are the driver behind informing interested parties and the world of their goals and the impact a non-profit has had, which may increase overall support.

Nonprofit organizations have many avenues to choose from to increase their Web presence and organize more and more supporters through social software technologies and platforms.  One sure way to increase online presence is to take advantage of platforms such as Facebook, Twitter, Youtube, and Flickr.  By connecting any mixture of these platforms together and leveraging them with the existing Web site, a nonprofit stands to grow its membership and supporters greatly.  For instance, creating a Facebook fan page for a nonprofit allows for uploading different media content for your fans to view.  It also allows fans the opportunity to communicate with each other and the organization using a platform they are already familiar and comfortable with.
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