This is the fourth post of a four part series devoted to social media’s use within nonprofit organizations, Social Media Study. The first post of the series is Engagement & Empowerment, the second is Increasing Presence & Transparency, and the third is Funding.
Social Media Study
A 2008 study conducted by Mashable.com of 426 donors responding to 30 questions revealed interesting results that are directly related to the impact of social software on donations to non-profit organizations. The questions dealt with the age distribution of social software donors, desired conversation topics, and social media use.