Non-profit use of Social Media and its Impact: Social Media Study

This is the fourth post of a four part series devoted to social media’s use within nonprofit organizations, Social Media Study.  The first post of the series is Engagement & Empowerment, the second is Increasing Presence & Transparency, and the third is Funding.

Social Media Study

Courtesy of pmtips.com

A 2008 study conducted by Mashable.com of 426 donors responding to 30 questions revealed interesting results that are directly related to the impact of social software on donations to non-profit organizations.  The questions dealt with the age distribution of social software donors, desired conversation topics, and social media use.
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