Non-profit use of Social Media and its Impact: Social Media Study

This is the fourth post of a four part series devoted to social media’s use within nonprofit organizations, Social Media Study.  The first post of the series is Engagement & Empowerment, the second is Increasing Presence & Transparency, and the third is Funding.

Social Media Study

Courtesy of pmtips.com

A 2008 study conducted by Mashable.com of 426 donors responding to 30 questions revealed interesting results that are directly related to the impact of social software on donations to non-profit organizations.  The questions dealt with the age distribution of social software donors, desired conversation topics, and social media use.
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Non-profit use of Social Media and its Impact: Funding

This is the third post of a four part series devoted to social media’s use within nonprofit organizations, Funding.  The first of the series was Engagement & Empowerment and the second was Increasing Presence and Transparency.

Funding

Courtesy of thinkquest.org

Social software’s impact on fundraising for nonprofit organizations has been significant.  When supporters are able to more easily make donations using social software, they gain a greater sense of community and ownership of the ideas embodied in the organizations they are supporting.

This technology has made it easier for organizations to raise funds through allowing third party developers the chance to create widgets that can be embedded in existing non-profit Web pages.  One such example is Razoo’s Donate Anywhere widget, which allows widgets to be embedded in their social media platforms, Facebook or Twitter, or on their own fundraising site per Livingston(2010).  Another example of using social software for fund raising is to use a person-to-person approach.

Courtesy of luckydoganimalrescue.org


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Marketing Libraries: Insights

        

Here is another paper I wrote for my Library Marketing class, LIBR 283.  As always, my comments are meant to be constructive and from the perspective of a SLIS graduate student.

Marketing for nonprofit organizations has its own distinguishing aspects that help differentiate it from commercial entities.  Nonprofits are not only exchanging economic measurements, they are asking individuals to change their beliefs and perceptions for an ideal the nonprofit organization believes in and has a vested interest in maintaining and growing.  In this way nonprofits are marketing their ideas and values to individuals and other organizations.

Libraries are a shining example of how dynamic marketing for a nonprofit organization can be.  Like many organizations, libraries have many stakeholders that are affected by their marketing efforts.  These stakeholders include their immediate customers, the library staff, the communities they operate within, and their state and local governments.  Understanding their unique environment and their customers’ perceived costs and benefits is paramount to the successful marketing of library services.
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