Non-profit use of Social Media and its Impact: Funding

This is the third post of a four part series devoted to social media’s use within nonprofit organizations, Funding.  The first of the series was Engagement & Empowerment and the second was Increasing Presence and Transparency.

Funding

Courtesy of thinkquest.org

Social software’s impact on fundraising for nonprofit organizations has been significant.  When supporters are able to more easily make donations using social software, they gain a greater sense of community and ownership of the ideas embodied in the organizations they are supporting.

This technology has made it easier for organizations to raise funds through allowing third party developers the chance to create widgets that can be embedded in existing non-profit Web pages.  One such example is Razoo’s Donate Anywhere widget, which allows widgets to be embedded in their social media platforms, Facebook or Twitter, or on their own fundraising site per Livingston(2010).  Another example of using social software for fund raising is to use a person-to-person approach.

Courtesy of luckydoganimalrescue.org


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Non-profit use of Social Media and its Impact: Increasing Presence & Transparency

Courtesy of Liveenterprise.com

This is the second post of a four part series devoted to social media’s use within nonprofit organizations, Increasing Presence and Transparency.  The first of the series was Engagement & Empowerment.

Increasing Presence & Empowerment

Social software tools allow nonprofit organizations the ability to communicate with the world and their supporters much faster and easier than in the past.  Images and updates are much easier to share and post, lending quicker gratification to those supporters involved and greater encouragement for more passive supporters.  These tools are the driver behind informing interested parties and the world of their goals and the impact a non-profit has had, which may increase overall support.

Nonprofit organizations have many avenues to choose from to increase their Web presence and organize more and more supporters through social software technologies and platforms.  One sure way to increase online presence is to take advantage of platforms such as Facebook, Twitter, Youtube, and Flickr.  By connecting any mixture of these platforms together and leveraging them with the existing Web site, a nonprofit stands to grow its membership and supporters greatly.  For instance, creating a Facebook fan page for a nonprofit allows for uploading different media content for your fans to view.  It also allows fans the opportunity to communicate with each other and the organization using a platform they are already familiar and comfortable with.
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Nonprofit use of Social Media and its Impact: Engagement & Empowerment

Courtesy of Time.com

Social software has infiltrated many aspects of our daily lives.  This technology’s ubiquitous acceptance by society can be seen in mass media and even heard on the radio.  Network television content will regularly ask for feedback or be holding a contest that involves their Facebook page or their Twitter account and how their viewers can follow them or interact with the personalities viewers see when they turn to that station.

Using social software in this way creates another avenue for individuals to interact and communicate.  This technology has a built-in, inherent inclusiveness to it, which lends itself well to promoting ideas, ideals, and even mass media content to large groups of online users.  In this way it allows groups of individuals to create communities based on their loose affiliations, which promotes the growth of these communities.
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