This is the third post of a four part series devoted to social media’s use within nonprofit organizations, Funding. The first of the series was Engagement & Empowerment and the second was Increasing Presence and Transparency.
Social software’s impact on fundraising for nonprofit organizations has been significant. When supporters are able to more easily make donations using social software, they gain a greater sense of community and ownership of the ideas embodied in the organizations they are supporting.
This technology has made it easier for organizations to raise funds through allowing third party developers the chance to create widgets that can be embedded in existing non-profit Web pages. One such example is Razoo’s Donate Anywhere widget, which allows widgets to be embedded in their social media platforms, Facebook or Twitter, or on their own fundraising site per Livingston(2010). Another example of using social software for fund raising is to use a person-to-person approach.