Social software has infiltrated many aspects of our daily lives. This technology’s ubiquitous acceptance by society can be seen in mass media and even heard on the radio. Network television content will regularly ask for feedback or be holding a contest that involves their Facebook page or their Twitter account and how their viewers can follow them or interact with the personalities viewers see when they turn to that station.
Using social software in this way creates another avenue for individuals to interact and communicate. This technology has a built-in, inherent inclusiveness to it, which lends itself well to promoting ideas, ideals, and even mass media content to large groups of online users. In this way it allows groups of individuals to create communities based on their loose affiliations, which promotes the growth of these communities.