Blogging, Content, & Promotion

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When it comes to blogging, I have read that content is KING.  The depth of thought and articulated points of the writer, which shed light on new aspects of a topic are attractive to readers and can help build readership.  To that end I am always seeking to add new blogs to this blog’s blogroll and finding new blogs to subscribe and follow.  Finding these and sharing their links and content can help augment my writing and perspective as well as provide additional perspective to the readers of this blog.

If there are blogs you read or write, please share them with the readers of this blog by leaving links in the comments section.  Feel free to promote your own blog as a source to follow or subscribe to.  This goes for any time, I am encouraging promotion and networking.

Shameless promotion is not frowned upon here, as long as it is done tastefully.  I reserve the right, as always, to edit obscene posts on this blog.

To that end, here is some professional promotion:

You can follow me on Twitter at @b_rie and the homepage of this blog is

Thanks for reading and posting!


Reflections on Ref 2.0

2.0 whatever

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Ah, the ubiquitous and all encompassing topic of REFERENCE 2.0.  In the time-honored tradition of the 2.0 designation, this topic has been attributed the same general, amorphous distinction of not having specificity attached to it, but dawns the uber inclusive and always fascinating pop culture label given to social media employed for a specific use within a profession or service.

There are almost an uncountable number of opinions and interpretations as to what providing this service means to library patrons, the most efficient and useful ways to do so, and what to call it at YOUR library … best practices and unsolicited advice abound in every corner and crevice of the information profession.
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Library Web Sites That Standout

I am going to go out on a limb here and say there are far too many library related listservs to possibly keep up with.  I was gone for one week and had over 150 emails from only the listservs!!!  When you only subscribe to five, it seems a little ridiculous.  While most of the time listservs deliver topical information that only now and then catches my interests, recently there was a post that I found interesting.

The original post on Web4lib inquired as to those academic libraries with the ‘best’ Web presence.  The author elicited he was looking for inspiration.  A reply was posted with the top five picks of another university library that used the information to redesign their own Web presence.  The top academic library Web sites according to the reply were BYU Library, Penn State University Library, NCSU Libraries, University at Buffalo Libraries, and Luria Library.
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Non-profit use of Social Media and its Impact: Social Media Study

This is the fourth post of a four part series devoted to social media’s use within nonprofit organizations, Social Media Study.  The first post of the series is Engagement & Empowerment, the second is Increasing Presence & Transparency, and the third is Funding.

Social Media Study

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A 2008 study conducted by of 426 donors responding to 30 questions revealed interesting results that are directly related to the impact of social software on donations to non-profit organizations.  The questions dealt with the age distribution of social software donors, desired conversation topics, and social media use.
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Non-profit use of Social Media and its Impact: Funding

This is the third post of a four part series devoted to social media’s use within nonprofit organizations, Funding.  The first of the series was Engagement & Empowerment and the second was Increasing Presence and Transparency.


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Social software’s impact on fundraising for nonprofit organizations has been significant.  When supporters are able to more easily make donations using social software, they gain a greater sense of community and ownership of the ideas embodied in the organizations they are supporting.

This technology has made it easier for organizations to raise funds through allowing third party developers the chance to create widgets that can be embedded in existing non-profit Web pages.  One such example is Razoo’s Donate Anywhere widget, which allows widgets to be embedded in their social media platforms, Facebook or Twitter, or on their own fundraising site per Livingston(2010).  Another example of using social software for fund raising is to use a person-to-person approach.

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Non-profit use of Social Media and its Impact: Increasing Presence & Transparency

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This is the second post of a four part series devoted to social media’s use within nonprofit organizations, Increasing Presence and Transparency.  The first of the series was Engagement & Empowerment.

Increasing Presence & Empowerment

Social software tools allow nonprofit organizations the ability to communicate with the world and their supporters much faster and easier than in the past.  Images and updates are much easier to share and post, lending quicker gratification to those supporters involved and greater encouragement for more passive supporters.  These tools are the driver behind informing interested parties and the world of their goals and the impact a non-profit has had, which may increase overall support.

Nonprofit organizations have many avenues to choose from to increase their Web presence and organize more and more supporters through social software technologies and platforms.  One sure way to increase online presence is to take advantage of platforms such as Facebook, Twitter, Youtube, and Flickr.  By connecting any mixture of these platforms together and leveraging them with the existing Web site, a nonprofit stands to grow its membership and supporters greatly.  For instance, creating a Facebook fan page for a nonprofit allows for uploading different media content for your fans to view.  It also allows fans the opportunity to communicate with each other and the organization using a platform they are already familiar and comfortable with.
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Nonprofit use of Social Media and its Impact: Engagement & Empowerment

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Social software has infiltrated many aspects of our daily lives.  This technology’s ubiquitous acceptance by society can be seen in mass media and even heard on the radio.  Network television content will regularly ask for feedback or be holding a contest that involves their Facebook page or their Twitter account and how their viewers can follow them or interact with the personalities viewers see when they turn to that station.

Using social software in this way creates another avenue for individuals to interact and communicate.  This technology has a built-in, inherent inclusiveness to it, which lends itself well to promoting ideas, ideals, and even mass media content to large groups of online users.  In this way it allows groups of individuals to create communities based on their loose affiliations, which promotes the growth of these communities.
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